ELERA Loop is Toshiba Global Commerce Solutions' fleet-wide retail media platform. Author a campaign once in Central and it reaches every targeted store automatically — while each store keeps serving ads on its own, offline-resilient engine, connection or not.
Fleet administrators, editors, and store operators all sign in from here.
Why Loop
One console for the whole chain, one engine at every register and endcap — designed around how stores really operate, not just how a demo looks.
Build a campaign or swap a creative once — every targeted store picks it up on its next sync. No manual rollout, no per-store busywork.
Every store caches its own slice locally and keeps serving ads even if it loses its connection to Central — no dead screens, ever.
Replace a creative's media and the old version — plus everything it ever played — stays on record. Nothing lost, nothing needs re-targeting.
Fleet-wide admins, editors, and viewers in Central — plus a scoped local login generated automatically for every individual store.
Target by store, zone, device type, or a single screen — priority and frequency caps resolve automatically at serve time.
An open feed API and AI-assisted creative generation mean new promos and seasonal refreshes reach your screens in minutes, not weeks.
How it works
Three moving parts, one system — each doing exactly one job well.
Create locations, devices, campaigns, and creatives once, fleet-wide — this console is the single system of record.
Each store pulls its own slice on a configurable schedule and pushes back anything authored locally, conflict-free.
Every screen keeps playing from its store's local cache — a dropped connection never means a blank screen.
Sign in to manage locations, devices, campaigns, and creatives across every store.